digital
and web design terms
Website An online
representation of your business marketed to the public via the internet.
A home page is the initial page of a website. A
website is either an E-commerce website (which
sells a product and/or service) or an online
brochure website (provides information only i.e. mission
statement, hours of operation, etc.) Website design is usually charged
at a per page fee. It's best to keep each page a "reasonable" height
and length to prevent unnecessary scrolling. It's best not to include
unrelated information on one page just to save money— it looks
unprofessional. Pricing will depend on the complexity and quantity
of pages, photo manipulation and length of page for text formatting.
- E-commerce Websites A
website that directly sells a product and/or service and will
include some type of form for customer information such as name,
address, etc. and/or credit card processing. E-commerce sites
involve front-end (design) and coordinating back-end programming
(CGI, PHP, etc.) in order to capture the info that your customer
provides. Pricing will depend upon the complexity of the site. PayPal
is an inexpensive and common method of accepting credit cards
payments for start up websites.
- Online Brochure
Websites A website that provides information
to the user regarding your company, such as mission statement,
hours of operation, and photos. It can promote and market a product
or service, but it doesn't sell directly over the internet so it
doesn't need the back-end programming which makes it a more affordable
option for start-up companies and non-profit organizations.
Domain
Name
An online address
that identifies your website to the internet. Domain names are registered“rented” annually.
It is recommended to register derivatives of your company name,
as well as the actual nam if your company name will be mispelled
frequently by your clients. This also prevents competition from
registering a similar name and getting your business. We recommend
using StartWithADomain.com. Their
fees are currently $9.95 per name per year for each domain name.
Flash
These are mini-movies
that usually involve moving and/or interactive elements that you
view, even when you are not clicking on anything. If this movement
is only on the first page, it is often called a splash page where
frequently there is a button that says "Skip Intro" to
allow users who have seen the movie to not have to view it again
and again. Pricing depends upon complexity and length of the movie.
HTML An abbreviation
for Hypertext Markup Language. This is the basic format for language
that is used to construct most websites.
Hosting Once your website
is designed, the actual files must be placed on a public server
where the world can access your new site through the internet.
Hosting set up means that your website has been placed on a public
server. Hosting companies rent out there servers for a monthly
or annual fee. If you haven't set up your hosting yet I recommend
checking out StartWithADomain.com.
Interactive
Form
This is a means of obtaining
information via user's feedback on a website page. Forms can be
a subscription sign up, an order forms, a registration form, etc.
There are various factors that effect the price of a form design
and function i.e. the number of fields or blanks, programming language
needed, database involvement, etc. The form design is usually done
in HTML but the back end programming to make it function correctly
can be done in several language scripts. I outsource the back end
programming and only do the form design (front end).
Low
Resolution
Web graphics including
logos and photos are a low resolution (72 dots per inch-96 dots
per inch) because computer monitors are low resolution. Web versions
of graphics should NOT be used for professional printed materials
— It will be of poor quality! This low resolution version should
only be used for websites or PowerPoint. presentations. When a graphic
is optimized, it will download very quickly and save frustration
on the web user with slow download time. Common formats for high
resolution graphics are .gif, .png and sometimes .jpg or .pdf.
Photo
Manipulation (Photoshop work) Including touch up,
re-sizing and color adjustments. Per hour fee depends on complexing
and the amount of work needed
print
design terms
Graphic
Design (Print Design)
Any marketing item
that can be professionally printed. This artwork is created and/or
designed in “High Resolution” 300 dots per inch for offset-
or digital- printing.
- Logos
- Stationery (business card, letterhead
and #10 envelope)
- Marketing Collateral
- Brochures, Folders & Newsletters
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- Product Packaging
- Book Jackets
- Catalogs & Direct Mail
- Magazine & Newspaper Ads
- Annual Reports
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- CD/DVD Sleeves, Inserts and Stomps
- Billboard & Posters
- Signage & Outdoor Banners
- Menus & Calendars
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High
Resolution
Graphics that are
used for printed materials. are high resolution (300
dots per inch.) These graphics CAN also be modified to create a
web logo which is a low resolution graphic (72 or 96 dots per inch)
Traditional printing requires this higher resolution in
order to not look bitmapped or jagged along the edges. Smooth edges Common
formats for high resolution graphics are .tif, .ai, eps and some
.jpg and .pdf files
Photo
Manipulation
Including
photo touch up, re-sizing and color adjustments. Per hour fee depends
on complexing and the amount of work needed
Scanning Flatbed or drum
scanning services for either printed pieces or website usage. Please
communicate upfront the desired finish size, color or black & white,
flatbed or drum scan. Web (72 dots per inchi) or Print (300
dots per inch.)
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